Brand Licensing Agreement Template

You have it. The undeniable benefits of establishing a trademark licensing agreement. Wherever you want to bring your business, you know you have options for more brand transparency, long-term growth and the benefits of working with a licensed partner. It is easy to get to that first step. Where are you taking him? The sky is the border. Effective negotiation of a licensing agreement can be laborious and time-consuming. Here too, each deal is unique, but the negotiation process is above all the same. You can absolutely use these robust models as legally binding contracts between two parties – the licensee who owns a copyright, a trademark, a patent, a service mark, a business secret, a know-how or other IP address, and the licensee who obtains a license to use the IP address. The licensee enters into an agreement to strengthen and expand its brand beyond its current base. It is also generally cheaper for the licensee to obtain licenses with a manufacturer to produce a new product line rather than manufacturing it themselves.

And the royalties it charges licensees The amount can increase the licensee`s margins. Quality assurance – You can include a section in which you ask to carry out specific tests to ensure the protection of your product (quality, durability). If you have decided to work on your product with another company, your brand will automatically be linked to the quality of the product produced by another person. Choose with caution. Licensees who do not have the desire or ability to identify, apply for and negotiate with potential takers (let alone manage a program) can enter into a contract with a single licensing agent or multi-person licensing agency. Giving your brand a greater reach is not only lucrative in the short term, but also for greater long-term confidence in your audience. If your business jumps from one small outfit to another with wider visibility, your customers will probably develop an even greater sense of loyalty because they know, after staying with you from the beginning, that your global recognition potential is high. The following type licensing agreement includes an agreement between licensee Valerie J Toups and licensee Matthew K Jordan. Valerie J agrees to allow Matthew K Jordan to use the IP granted under the specified conditions.

Other common topics of the licensing agreement we deal with are: It can be beneficial for everyone whether the taker hires related companies or negotiators. It increases the scope of the product and total revenue, but it could also result in profit transfers and brand damage, as these related companies may not be as cautious with brand considerations as the taker. As a result, most licensees are subject to membership or under-distribution requirements. They can be as easy as requiring authorization before hiring negotiators, or as strict as those external companies tied to signed a separate agreement. If lawyers are essential for legal language to be involved with clauses such as guarantees and compensation and violation, they will probably not be sufficiently familiar with the terms of the license agreement, including testing protocols, authorized channels, authorizations and quality controls to negotiate them properly on your behalf. If you have a patent on a useful technology, you have a copyright in a popular photo, you have protected a special image, or you own another invention or creative work with which you want to make money, you need a licensing agreement. This agreement allows you to set the terms of everything related to this specific IP address and protect your property rights, including how the licensee can use the IP, which owns the IP, which can sublicens IP, the license price for the IP and the length of time the licensee can use the IP. The definitions, requirements and terms of a licensing agreement are important negotiating points. The use of a robust model for my